Why We Started Ultraprofileid
Back in 2019, I was consulting with a manufacturing company in regional Victoria. They had decent sales figures but were constantly struggling with cash flow timing issues. Their accountant was great with compliance, but nobody was looking at the bigger picture of how their working capital moved through different seasons.
That experience opened my eyes to something important. So many Australian businesses, especially in manufacturing and retail sectors, were dealing with similar working capital puzzles. They needed someone who could dive deep into the numbers and help them understand not just what was happening, but why it mattered for their future growth.
We started Ultraprofileid because we saw this gap everywhere. Business owners who were smart and hardworking, but didn't have the time or specialized knowledge to optimize their working capital strategies.